EU parliament launches glossy campaign to promote new website
The European parliament has launched a completely new website designed to provide quicker and easier access to information on the political decisions taken by the elected representatives of Europe's citizens. Replacing the old website which was essentially a collection of databases, the new website is a dynamic and attractive information tool presenting updated news on parliament in a colourful manner and easy-to-read format in 20 languages. On Tuesday, European Parliament president Josep Borrell launched the website and explained the philosophy behind the new site, its layout and the editorial innovations introduced by his team. The new website ( www.europarl.eu.int ) consists of five different inforamtion sections, and is tailored to the needs of three different categories. The five sections are: News, Parliament, Your MEPs, Activities and EP Live. Mr. Borrell said that the site is structured around the answers to five questions: What happens at the European Parliament? What is the European Parliament? Members of the European Palriament, who are they? What does the European Parliament do? And how can one see what goes on in parliament? With the launching of the new website, the European parliament kicked off a lavish advertising campaign under the slogan "457 million people @ one address" with the aim to generate traffic to the new website.
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