Driving innovation forward
Making Britain a centre for innovation and new technology has been a long-standing concern for the business community. The benefits are clear: exciting jobs and economic growth. But despite the fact that Britain has a strong science base and world-leading creative industries to build on, science and technology are widely portrayed as dull and difficult to learn. If Britain is to create excitement about the acquisition of new scientific knowledge and the process of turning ideas into new products and businesses, that attitude has to change. On 21 December, the New Statesman and Pfizer jointly hosted a round-table discussion where participants from the public and private sectors attempted to identify the main obstacles to creating a more innovative Britain.
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