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5/5/07

CIO Today - Cellphones Hit the Fashion Runway - by Edward C. Baig


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Cellphones Hit the Fashion Runway

- by Edward C. Baig

Gadget fans replace tired mobile phone handsets with cutting-edge models that tap into speedy wireless data networks and boast a gaggle of newfangled features. And they increasingly crave something else: cachet. For that reason, the $125 billion-plus cellphone industry is pushing fashion harder than ever -- a trend that could accelerate even further should the iPhone become all the rage.

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