Golf: The man who made Europe great, nobody did it like steve - By Robert Philip
Three-time Open champion and twice winner of the Masters, everybody - well, everybody except a number of Americans who thought he should desert Europe and join the 'big boys' on the US Tour - loved Seve. The fans loved him because not since Arnold Palmer hitched up his pants, lit a king-size and let rip with his club had anyone played golf like a lion taking on a wildebeest.
Television loved Seve because he made golf sexy. The tournament sponsors loved him because the crowds turned out in their droves to follow him through car parks and bunkers and bushes and streams to victory. And the players loved him because not only was he instrumental in the huge increase in prize-money on offer in Europe but because even when he was the world No 1, he was just so damned likeable.
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