A New Brew - Sarko Black Label - by John Vinocur
The new Nicolas Sarkozy doesn’t wear his Ray-Bans at public appearances anymore. He has upped his cultural aspirations to read Stefan Zweig and Jose Luis Borges. And he has invited over to dinner people like David Lynch, the film director, and Michel Houellebecq, whose novels are hardly associated with beach-books and sun tan oil. There’s something to it, though the actual process looks more like part of a mid-course re-launch by the Élysée Palace of a president with a five-year term. Or Sarko Black Label, a brand extension that would hope to market the original willful and energetic template as more modest, pondered and refined.
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