Automotive Industry: Mercedes-Benz apologizes for image of Revolutionary Che Guevara - by Chris Woodyard

Daimler, the German maker of Mercedes-Benz, is apologizing for using images and references to Marxist revolutionary Ernesto "Che" Guevara in a presentation at the Consumer Electronic Show trade exposition in Las Vegas last week.

But the apology didn't come before U.S. politicians, Sen. Robert Melendez, D-N.J., and others including, Florida state Sen. Mario Diaz-Balart, a Republican, said. "The Cuban American community considers Guevara, who died in 1967, to have been a very bad man. He [Guevara] was a cold-blooded "killing machine" who  talked about using an atomic bomb to kill all capitalists," conservative Fox Network quotes Diaz-Balart as saying.

In his keynote speech at CES, Mercedes Chairman Dr. Zetsche addressed the revolution in automobility enabled by new technologies, in particular those associated with connectivity. To illustrate this point, the company briefly used a photo of revolutionary Che Guevara among many other images and videos in the presentation. 

Note EU-Digest: Dr Che Guevara   an Argentinian born revolutionary joined Fidel and Raul Castro when they sailed from Mexico to Cuba to start the Cuban Revolution.  The Cuban revolution was an armed revolt by Fidel Castro's 26th of July Movement against the regime of the ruthless Cuban dictator Fulgencio Batista between 1953 and 1959.  Batista was finally ousted on January 1, 1959 and replaced by a revolutionary government led by Fidel Castro. When the Castro revolutionary Government's overtures to seek cooperation with the US were rebuffed by US political and corporate forces which had been friends with and collaborators of the overthrown dictatorial regime of Batista,  the revolutionary Cuban government of Castro was driven into the political sphere of the former Soviet Union and reformed along communist lines. The Communist Party of Cuba established  in October 1965 remains the ruling political establishment of Cuba. All efforts to change Cuba into a more democratic society have not worked, mainly because of an outdated and uneffective embargo, which should have been abolished years ago to provide free market forces the opportunity to change the system from within. 

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