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GlobalData’s Head of Consulting for Power and Utilities Jonathan Lane is advising consumers across the continent to invest in photovoltaics now or lose money in the long term. “Twenty-thirteen looks pretty grim for both energy consumers and utilities,” he said. “Prices are sure to rise again for energy consumers, as both renewable subsidies and higher oil prices push electricity and gas prices higher across the continent.”
However, he also noted that “Renewable subsidies represent a cost and an opportunity for domestic energy consumers. Those that can fund the installation of solar PV, or borrow the money to do so, should invest.” He added, “Those that can’t will have to pay.”
Lane contended that Great Britain and Italy are the most susceptible to such price increases and whose residents are most likely to benefit from installing PV. “The UK has feed-in tariffs for solar which make it economic,” he said. He also noted that a new policy in Britain to simplify tariffs will help.
In the past Italy has been one of the fastest growing solar markets in the world, thanks in part to generous solar incentives. But after the country’s economic issues became more apparent, some have criticized the country for making such investments, while its debt surmounted.
That’s changing, according to Lane. “Higher electricity prices and lower panel prices means that Italy can lower its incentives.” The lowered incentives and module costs means solar is still an attractive investment in the country.
Read more: Go solar or pay more for energy—in Europe
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