Auto Industry: Porsche boss rebukes Fiat on Alfa Romeo Fiat’s cherished Alfa Romeo\

Fiat’s cherished Alfa Romeo brand could be headed for the scrapyard if the Italian company fails to get its act into gear, the boss of German luxury sports carmaker Porsche said Tuesday.

“They are not able to manage their brands,” said new Porsche chief executive, Matthias Mueller, rebuking Fiat which has repeatedly said its Alfa Romeo brand is not for sale.

“I don’t understand what they are doing,” said Mueller, who was previously a boss at Volkswagen which is interested in buying the Alfa Romeo.

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Examiner: Alfa Romeo announces new Giulietta five-door; hatchback Alfa will come to America with Alfa MiTo

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If nothing derails Alfa Romeo's reentry into the U.S. market, it will bring two small cars, the highly regarded MiTo three-door hatchback and a five-door hatch that will be introduced at the Geneva Auto Show next March. According to a Fiat Group* announcement yesterday , the five-door, based on the MiTo platform, has been named Giulietta. The Giulietta, which means "little Julia" in Italian and pronounced Julie-etta, is a storied name in Alfa Romeo history, the first popularly-priced sedan in Alfa history. Debuting in 1954, it spawned other versions, including a favorite of popularly-priced Italian sports car enthusiasts, the Alfa Romeo Giulietta Spider, and a delightful coupe as well.