Denmark - the world’s best test market
The Danes are the world’s most innovative consumers. No other country has consumers that start using new products so fast. This makes Denmark the world’s best test market and an obvious experimentarium for all the companies in the world, writes Ugebladet Mandag Morgen.
Ultimately, it gives Denmark a chance to position itself as the world’s development centre. This is the conclusion and perspective from a landmark market research, which a line of universities in the USA and Europe are carrying out.
“We were surprised to learn how fast Denmark adopts new products. The Danish consumers are faster than all other consumers in Europe and also faster than consumers in the USA and China to adopt new products. This indicates that the Danes are more open towards new ideas than other people and this is an important innovative strength”, says professor Gerard Tellis from University of Southern California, one of the world’s leading researchers in marketing.
No comments:
Post a Comment