Rail Europe drives up web sales with new content-heavy travel site
After chugging along for years with a basic web site used only to book rail tickets and passes, Rail Europe is on the fast track to online sales growth after relaunching its site as a content-rich travel portal designed with analytics to learn visitors’ travel preferences. Despite the global economic downturn and a drop in consumer travel, Rail Europe’s online sales in April and May rose 6.5% over the same period last year, says Frederick Buhr, vice president of e-business. The increase in sales came despite an 11% year-over-year drop in the number of online visitors during Rail Europe’s peak April-to-July season, showing the relaunched site’s strength in a down economy at a time when business at many travel sites is down, Buhr says.
Note EU-Digest : Last November, RailEurope.com relaunched with several hundred pages of new travel-related content tied to the 32 railroads and countries that Rail Europe serves.
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