Builder of a Better World
"When I was a kid, they said money comes from trees. But today children know that money comes from the ATM. They know that when they don't have money, they can put a card into the machine and take their money out. They also know that if they want to have money, they have to work," said Ancona, founder, CEO and president of KidZania, the world's famous indoor theme park featuring a child-sized replica of a real city. Today, Ancona earns his living through a business that allows children to play, and at the same time, be taught about the value of things around them. It is vital, he said, for children these days to understand the value of money, education, careers and socialisation as well as of other facets in life, as such knowledge can pave the way for a better future when they grow up. In the business world, Ancona is recognised as a famously successful entrepreneurs. Yet his ultimate goal is not just to make financial profits. Rather, the 45-year-old businessman is more committed to creating a better world for the young generation around the globe.
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