A study, at Tilburg University, in the Netherlands, involved four experiments found that wearing well-known brand labels makes you appear wealthier, more worthy of respect and can even help you bag a better job.
The researchers tested reactions to well-known brands when judging status and wealth, responding to an invitation to take part in a survey, assessing a potential employee and being asked to give to charity.
In one test, women who wore a well-known brand on their polo shirt were given almost twice as much money when they solicited for charity than when they wore non-designer outfits. In another, wearing branded clothes not only increased a man's chances of being judged suitable for a job, but even increased the salary those surveyed would offer him by 9 per cent.
EU-Digest
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