Burger King is making a return to France after a 15-year hiatus, in news that has set mouths watering in a country better known for its haute cuisine, fine wine and cheeses.
The US fast food chain’s imminent return after it quit the country in 1997, citing the brand’s poor commercial performance, has been the subject of intense and repeated rumours for years.
And the confirmation on Thursday that the iconic Whopper sandwich was on its way back immediately triggered an avalanche of enthusiasm on the Internet.
By lunchtime on Thursday the hashtag #BurgerKing was “trending” as second most popular on Twitter France.
Read more: French mouths water with the return of Burger King
No comments:
Post a Comment