Sweden is the country with the second best reputation worldwide, according to a new study from the US-based Reputation Institute.
The Reputation Institute is a global consultancy with main offices in New York and Copenhagen and has recently produced its fourth annual list of 50 countries ranked by reputation.
"To achieve a strong reputation it is crucial to manage the reality and the perception of a varied group of attributes, which refer not only to economic factors, but also to political, social, and cultural aspects," said Nicolas Georges Trad in an institute statement.
"A balance of these variables is what gives personality to a country as well as the competitiveness to attract tourists, talent, and investments," he added.
The list is topped by Canada for the third year running and runner-up is Sweden, climbing one place from last year. Completing the top three is Switzerland.
Europe leads the world in reputation, boasting 7 of the 10 highest-ranked countries in the 2013 Country RepTrak Report. This includes the second-most reputable country this year: Sweden. The rest of Scandinavia also made it to the top 10, with Norway in 5th place and Finland in 8th.
The United States had the 22nd-best reputation this year, one position higher than last year. It boasted the second-highest reputation for well-known brands and 6th-highest for culture.
Read more: Sweden 'second most reputable country': study - The Local
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