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6/14/13

McDonald's closing all restaurants in Bolivia as nation rejects fast food - by Lance Devon

Gone from Bolivia....
McDonald's happy image and its golden arches aren't the gateway to bliss in Bolivia. This South American country isn't falling for the barrage of advertising and fast food cooking methods that so easily engulfed many countries.

Bolivians simply don't trust food prepared in such little time. The quick and easy, mass production method of fast food actually turns Bolivians off altogether. Sixty percent of Bolivians are an indigenous population who generally don't find it worth their health or money to set foot in a McDonald's.

Despite its economically friendly fast food prices, McDonald's couldn't coax enough of the indigenous population of Bolivia to eat their BigMacs, McNuggets or McRibs.

So they left Bolivia.

The McDonald's impact and its departure from Bolivia was so lasting and important, that marketing managers immediately filmed a documentary called, "Why McDonalds's went broke in Bolivia."

Read more: McDonald's closing all restaurants in Bolivia as nation rejects fast food

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