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10/12/10

Surge in Premium Petfoods Drives Strong Growth for Provimi in Europe

Provimi Pet Food, which supplies private label products to Europe's largest supermarkets, enjoyed strong sales growth in the first half of 2010 on the back of strong demand for premium quality products, it announced today.

The multinational recorded EUR115m of sales from January to June - a six per cent increase on the first half of 2009 - as it capitalised on its position as preferred supplier to large retail chains and won several large retail supplier contracts across Europe.

Provimi Pet Food (PPF), which operates in 28 European markets, enjoyed double-digit growth in several countries including 190% in Russia, 26% in Poland and 20% in Romania.

For more: Surge in Premium Petfoods Drives Strong Growth for Provimi in Europe

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