The hottest car in Europe this year is not a BMW, a Benz or a Bentley. It is Renault’s low-cost brand, Dacia, out of Romania.
Read more: Europe’s Hottest Car - The No-Frills Dacia - NYTimes.com
Though Dacia captured less than 3 percent of the market in Europe, its performance has been remarkable for a former Soviet-bloc brand that reappeared only in 2004.
But in many ways, it may be the right car at the right time for Europe. With unemployment in the euro zone above 12 percent and economic uncertainty high, Dacia has found a foothold with prices as low as 7,700 euros, or about $10,600, taxes included, for its no-frills Logan sedan.
In data released Tuesday on European auto sales, Dacia showed the greatest gains of any brand, with sales this year through November surging 21.1 percent compared with the same period a year ago. That’s well above second-place finishers Mazda and Jaguar, each with 15.6 percent increases, according to the data.
Read more: Europe’s Hottest Car - The No-Frills Dacia - NYTimes.com
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