People outside the United States hoping to get their hands on Amazon’s new smartphone will have to wait awhile.
Amazon is in talks with several European companies, including Vodafone of Britain and Telefónica of Spain, though no deal has been finalized to bring the phone to Europe, according to two people with direct knowledge of the matter who were not authorized to speak publicly.
Read more: Amazon Phone May Be a Tough Sell in Europe — When It Arrives - NYTimes.com
During the much-anticipated announcement of the company’s Fire handset, little attention was given to Amazon’s international operations, which deliver about 40 percent of its annual sales.
At first, the smartphone will only be available in the United States as part of an exclusive deal with AT&T.
Amazon is in talks with several European companies, including Vodafone of Britain and Telefónica of Spain, though no deal has been finalized to bring the phone to Europe, according to two people with direct knowledge of the matter who were not authorized to speak publicly.
Representatives of Vodafone and Telefónica
declined to comment, while a representative for Amazon was not
immediately available to comment.
When Amazon eventually takes its new phone
abroad, it is likely to face an uphill battle to lure Europeans away
from their devices in favor of an untested competitor aimed at linking
users to Amazon’s e-commerce empire.
Online retail spending in Europe remains less
developed than in America. And despite efforts by other tech giants
like Microsoft to break into the smartphone market, Europeans still
favor devices made by the existing market leaders, Apple and Samsung.
Read more: Amazon Phone May Be a Tough Sell in Europe — When It Arrives - NYTimes.com
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