China’s automakers have long wanted to expand
beyond their home market. While they’ve made a little progress in
Southeast Asia and Africa, they’ve had scant success in developed
markets like the US and Europe.
Read more at: Aiways could be first Chinese-brand EV sold in Europe — Quartz
That isn’t
stopping Aiways, an electric-vehicle startup based in Shanghai, from
trying. The four-year-old company recently told Quartz it plans to offer
its flagship car, the U5, in Germany, France, Switzerland, Norway, and
the Netherlands next spring. If all goes to plan, Aiways will become the
first Chinese-brand electric car offered in Europe.
The
company’s strategy involves skipping dealerships and offering consumers
direct online sales and leasing. That will help it reduce costs and
compete with traditional gas guzzlers, Alexander Klose, vice president
for overseas operation, told the Financial Times (paywall). The U5, he added, will be priced at less than €40,000 ($44,700).
Read more at: Aiways could be first Chinese-brand EV sold in Europe — Quartz
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