Consumers in Sweden and the Netherlands Lead Other Countries in the adoption of on-line advertising
New research from The Kelsey Group indicates consumers in Sweden and the Netherlands are more inclined to turn to online local advertising sources, such as Internet Yellow Pages and local search, than consumers in other European Union countries, the United States, New Zealand and Australia.
"As we collect data from around the world, it is becoming very clear that there are vast differences in how consumers are finding local shopping information, which suggests there is no one global local search strategy," said Neal Polachek, senior vice president, research and consulting, The Kelsey Group.
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