Bloomberg.com: Race to Succeed Bush Already Rivets Attention Around Europe and the rest of the world - by ames G. Neuger and Gemma Daley

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Race to Succeed Bush Already Rivets Attention Around Europe and the rest of the World by ames G. Neuger and Gemma Daley

From Australia's outback to the salons of Europe to the eateries of Sao Paulo, the early start to the U.S. presidential campaign is captivating the public. The spread of the global electronic village is one reason. Another is the star appeal of the candidates best known outside the U.S.: onetime White House resident Hillary Clinton, rising star Barack Obama, war hero John McCain and 9/11 redeemer Rudy Giuliani.

Clinton is the favorite of more conventional bettors, too. Ladbrokes Plc, the world's largest publicly traded bookmaker, is quoting 2-1 odds on Hillary Clinton the first lady turned senator, with Giuliani at 7-2, Obama at 4-1 and McCain at 6-1.