Italy- the Italian Obama - Send for Mr Nice Guy - by Rosemary Righter
Two years ago, an impressive 83 per cent of Italian voters turned out in an election that neither Silvio Berlusconi nor Romano Prodi deserved to win. Italy's choice lay between a sleek snake-oil merchant who had done culpably little with a record five years in power, and a rumpled political cobbler whose chances of getting anything done at all were slight. So here again is Il Cavaliere Silvio, back in the running for the third time and lengths ahead of Walter Veltroni, the centre-left horse in this race. Yet the finish could be close. What is new is that Mr Veltroni has understood one big thing about Silvio's appeal: that he stands out from the rest of the pack. And he is attempting to steal his act.
Mr Veltroni, whose day job is Mayor of Rome, is the leader of a “new” Democratic Party, forged last autumn by merging his Margarita Party with the ex-communist Democrats of the Left. The DP, he now says, will break with the idea of coalition, fighting this election alone. This is being greeted as a big gamble, which suits Mr Veltroni just fine, but is actually cold calculation. There was no way to market the same old squabbling bunch as an attractive new team. Besides, polls show that more voters would back the DP if it cut loose from the hard Left. Mr Veltroni goes farther: what he is selling is himself. And a most marketable commodity he is.
“SuperWalter” is everything that Il Cavaliere is not, all bella figura (socially accomplished) to Silvio's brutta figura (can't take the man anywhere). A writer and film buff, he has been dubbed Buonismo, roughly translatable as Mr Nice Guy. He is a luvvie's dream candidate who has put Rome back on the cultural map. He entered politics as a communist (even editing L'Unità, the party paper), but morphed seamlessly into an admirer of the Kennedys. His new model? Barack Obama. He has even echoed Obama's slogan, “Yes we can”, and talks about “turning the page” and “the end of an era of brawls and hatred”. His pitch is that Mr Berlusconi, 71, is the man of the past who disappointed everybody, and that he, a mere 52, is the man of “renewal” . But he says it politely.
No comments:
Post a Comment