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12/11/08

Montgomeryadvertising: Companies turn to teleconferencing to save money - by Cosby Woodruff

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Companies turn to teleconferencing to save money - by Cosby Woodruff

Technological advances and a declining economy are making teleconferencing and recorded seminars more popular.Hudson Ink, a Montgomery marketing firm, on Wednesday followed that trend. The company focuses mainly on contractor trades -- plumbers, electricians, roofers, HVAC workers and the like. The company hosted a telephone seminar Wednesday designed to show clients how to market their businesses.Cost savings are making such seminars more popular, and technology is making them more effective. Hudson said his company was looking to save its clients money. "Frankly, we would have been looking at lots of money spent just to fill the chairs," he said of holding a gathering in Montgomery.

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