The environment: Coca Cola Tests a Hybrid Truck in Bruxelles, EU - by James Kanter
Beverage giant Coca-Cola has been delivering some of its products with hybrid electric trucks in North America for some time. Now the company says it will roll out the first hybrid vehicle of its kind to be used in a European city. Coke says the hold-up in Europe was a special formula – not for the famously secret recipe for its cola but for manufacturing hybrid engines for delivery vehicles in urban areas, where frequent stops and starts are common. The new Coca-Cola truck, which weighs 12 tons, will serve a 20-kilometer route in the center of Brussels running both diesel and electric engines. A battery feeds the electric motor to start and accelerate up to 20 kilometers an hour. Then the diesel motor takes over when the vehicle normally consumes the least fuel, at speeds over 20 kilometers an hour.
The pilot program, to run in Brussels until July, is part of Coke’s efforts at “developing a sustainable transport strategy across our European business,” Mr. Patricot said.
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