Tourism - Motel 6 gets Euro makeover - by Paul Makishima
For years now pitchman Tom Bodett has been promising that Motel 6 would "leave the light on for you.'' And now if you go in you might actually be willing to look. The chain, known more for low rates than high design, has embarked on a program to undertake a European-style redesign all 1,000 of its locations. Features of the renovation include faux-wood laminate flooring (some say it resembles bamboo), bright accent colors, ambient lighting, a pedestal bed, and 32-inch flat-screen TV So far, the chain has remade hotels in 22 cities in 11 states and plans to be start working on its New England in properties in 2010, according to Laura Rojo-Eddy, a company spokeswoman.
Admittedly, one look will tell you that the end result is more Ikea than Kensington House -- this is, after all, still Motel 6. But it's a pretty big improvement. Motel 6 is owned by the US subsidiary of the Accor European hotel chain.
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