After the Consumer Electronics Show in Las Vegas and the Mobile World Congress in Barcelona, the digital world is now gathering in Hanover. But while the events in Las Vegas and Barcelona focused on the latest smartphones and tablets, starting from today, CeBIT will paint a picture of the whole digital business, its connections with the traditional industry and above all, what the consumers have from the latest technology.
Frank Pörschmann, the head of CeBIT, believes the fair's form and structure is unique. "It focuses on the whole technology sector - IT, telecommunications, electronics and content and all that comes out of this system and network," he told DW.
With its large number of exhibitors and countries represented, CeBIT is still the biggest event of its kind in the world. But most all, said Pörschmann, "it is the most important one. It's where the innovations and the industry business are pushed forward."
This year, CeBIT's theme is "shareconomy" - a growing trend among users to share not only digital data on the Internet, but also organize sharing models for material products - this is especially the case among most young people who share knowledge, experience and music. Cars and bikes can be hired on an hourly basis online. And this year, CeBIT visitors can get a sense of this growing trend.
Knowledge is the only resource that multiplies when it is shared, said Porschmann, "That's the core of what we are seeing today on social networks - in the age of Twitter and Facebook." People are sharing knowledge, contacts and experiences.
"And that - what I call facebookisation - is also a growing trend in the economy. Through it, the availability of knowledge as a scarce resource is widened - that can help the economy development faster and bring about innovation."
Read more: CeBIT 2013 focuses on 'shareconomy' | Sci-Tech | DW.DE | 04.03.2013
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