European Food Industry: Blueberries have become popular in Europe and Chile is capitalizing on its profitable potential

Blueberries are the oldest known plants living and have been traced back 13,000 years. Blueberries are one of the only fruits native to North America, but are found today on almost every continent.

In Europe wild blueberries bushes are to be found mainly in Eastern Europe and the fruit now finds its way into many recipes all across the continent.

But not only local growers are doing well in Europe.  Also international exporters of blueberries have found their way into Europe. 

Chile's Blueberry Committee, with support from the Fund for the Promotion of Agricultural Exports from the Ministry of Agriculture, run by ProChile, recently organized an intense campaign for the promotion of Chilean blueberries in Germany and other parts of Europe with the brand "Arándanos de Chile" (in German: "Blaubeere aus Chile").

The activities are part of a program by the Chilean Blueberry Committee to promote the fruit in the European market, including Germany, United Kingdom, Denmark, Russia and the Netherlands.

The program not only seeks to increase the sale and market penetration of Chilean blueberries but also actively provides local consumers more information about the blueberries health benefits and the various ways in preparing these delicious berries. Chile has been quite successful  with its efforts as Chilean blueberries can now be found in most European super markets.

EU-Digest