The European Tour Operators Association (ETOA) and the city of Athens are joining forces to stimulate tourism to the capital of Greece, often referred to as the ‘cradle of Western civilization’. On 22nd April a delegation of nearly 60 professional tour-operator-buyers, recruited by ETOA, will come to Athens for a familiarisation visit and to take part in a workshop where each buyer will have a series of up to 32 meetings with relevant local suppliers, such as hotels and visitor attractions.
The event, branded Travel Trade Athens, employs ETOA’s appointment system, which offers a schedule of one-to-one meetings based on the specific requirements of suppliers and buyers. For Athens to incorporate this workshop element is a major development in the engagement between a destination and the people who sell it around the world.
As well as such structured networking Travel Trade Athens is providing delegates with a familiarisation visit that includes stops at the Benaki Museum, National Gardens, Greek Parliament and the new Digital Planetarium. Lunch is served at the Aegli Zappiou restaurant.
Read more: European Tour Operator Association ETOA and Athens Collaborate to Boost Tourism - eTurboNews.com
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