Airbus is pushing airlines to view its A380 superjumbo as a high-density workhorse rather than a luxury flagship as it targets orders from mass-market carriers in countries such as China, Japan and Indonesia.
The European planemaker has begun pitching the double-decker as carrying 558 people, 33 more than the average stated for the past six years, and could add a further 30 berths by introducing 11-abreast seating in coach class. It’s also exploring ways of making the setup more responsive to seasonal variations in traffic.
“We’re working to optimize the aircraft, and that means giving airlines some ideas to move the capacity up,” Keith Stonestreet, the A380’s marketing director, said in an interview from Toulouse, France, where the jet is built.
Read more: Airbus Pushes Higher-Density A380 to Counter Luxury Image - Bloomberg
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