Social networking in the Netherlands - by Alexandra Gowling

Social networks are very popular in the Netherlands, with on average 85 per cent of the Dutch internet audience (10 million people) using one of them in recent months.

Of the various networks available, Facebook is the most popular, with just over half of the whole Dutch population using the world’s biggest social network. Second most popular is LinkedIn, with just under half that audience, followed closely by Twitter.

The Dutch social network Hyves is most popular with older users, with two-thirds of their users over 35, while half of Tumblr’s users are under 35. More people in the 45 to 55 age bracket use Twitter and LinkedIn, while the largest age group, surprisingly perhaps, for Facebook users are the over 55s.

According to Facebook Benelux, 6,1 million Dutch people log on to their accounts every day, which is unsurprising as the Dutch use the internet almost more than anyone else in Europe.

People in the Netherlands are also using smartphones more and more, as seen in the 77 per cent of Facebook users who check their account on their smartphone or tablet. Of these six million users, 4,6 million log in every day.

Read more: Social networking in the Netherlands | Dutch News