To some observers, the mobile communications market in Europe
is hidebound, rule-bound and stuck in its ways. Yet despite the obvious
opportunities on offer in developing nations, the American
communications giant AT&T appears to have a perplexing fascination with the old world. Even though it has now dismissed the idea of taking over the British firm Vodaphone, many industry gossips still feel that AT&T is still mulling some kind of European invasion in the future.
There is some sense in such a strategy. If the American telecoms giant were to press forward with a Vodafone takeover at some later juncture, it would create a huge company worth about £150billion ($249billion) with a reach stretching across the continent. Seeing as Europe has been notoriously slow to take up 4G mobile broadband, there could be a huge potential windfall for any firm which can persuade the Continent to upgrade from hoary old 3G.
There is some sense in such a strategy. If the American telecoms giant were to press forward with a Vodafone takeover at some later juncture, it would create a huge company worth about £150billion ($249billion) with a reach stretching across the continent. Seeing as Europe has been notoriously slow to take up 4G mobile broadband, there could be a huge potential windfall for any firm which can persuade the Continent to upgrade from hoary old 3G.
Read more: AT&T Is Europe Obsessed, Ignoring The Real Growth Markets - Forbes
There is some sense in such a strategy. If the American telecoms giant were to press forward with a Vodafone takeover at some later juncture, it would create a huge company worth about £150billion ($249billion) with a reach stretching across the continent. Seeing as Europe has been notoriously slow to take up 4G mobile broadband, there could be a huge potential windfall for any firm which can persuade the Continent to upgrade from hoary old 3G.
There is some sense in such a strategy. If the American telecoms giant were to press forward with a Vodafone takeover at some later juncture, it would create a huge company worth about £150billion ($249billion) with a reach stretching across the continent. Seeing as Europe has been notoriously slow to take up 4G mobile broadband, there could be a huge potential windfall for any firm which can persuade the Continent to upgrade from hoary old 3G.
Read more: AT&T Is Europe Obsessed, Ignoring The Real Growth Markets - Forbes
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