In the last five years a series of international restaurant
franchises have opened in East Africa. American chains KFC, Naked Pizza
and Subway; South African brands Big Square and Adega Restaurants, and
UAE-owned Caramel Restaurant & Lounge are some that have launched in
recent years.
More are set to open in coming months, including Mugg & Bean, a division of South African restaurant franchise group Famous Brands, and seafood chain Ocean Basket.
Fast-food franchise boss Azam Samanani says the “opportunity is obvious” in the food business. Samanani is managing director of Hoggers Limited, the Kenyan franchise holder for South African brands Debonairs Pizza, Steers and Ocean Basket.
“We have a growing population and a growing economy, and everyone likes to eat. There is also an additional value with established food brands,” he says. “It’s clear globally that Africa is the place that everyone wants to be, and when you look at the high-performing regions… East Africa is one of the obvious ones. It has infrastructure, a growing population and sophisticated clientele.”
“So all the fundamentals are there and, from an international standpoint, it seems to be less risky and also simpler compared with other regions.”
Read more: KFC, Subway, Steers: Talking restaurant franchising in East Africa
More are set to open in coming months, including Mugg & Bean, a division of South African restaurant franchise group Famous Brands, and seafood chain Ocean Basket.
Fast-food franchise boss Azam Samanani says the “opportunity is obvious” in the food business. Samanani is managing director of Hoggers Limited, the Kenyan franchise holder for South African brands Debonairs Pizza, Steers and Ocean Basket.
“We have a growing population and a growing economy, and everyone likes to eat. There is also an additional value with established food brands,” he says. “It’s clear globally that Africa is the place that everyone wants to be, and when you look at the high-performing regions… East Africa is one of the obvious ones. It has infrastructure, a growing population and sophisticated clientele.”
“So all the fundamentals are there and, from an international standpoint, it seems to be less risky and also simpler compared with other regions.”
Read more: KFC, Subway, Steers: Talking restaurant franchising in East Africa
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