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3/26/09

J-ENT: US SURVEY-25% OF WOMEN 18-34 PREFER BEING “AMERICA’S NEXT TOP MODEL” THAN WIN NOBEL PEACE PRIZE BUT 75 % WOULD SHAVE HEAD TO SAVE A STRANGER

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US SURVEY-25% OF WOMEN 18-34 PREFER BEING “AMERICA’S NEXT TOP MODEL” THAN WIN NOBEL PEACE PRIZE BUT 75 % WOULD SHAVE HEAD TO SAVE A STRANGER

Oxygen Media today released a study, conducted by TNS, into the minds of women (18-34) and their personal relationship to outer beauty versus inner beauty. Overall the study, which interviewed more than 2,000 adults, paints a surprisingly complex portrait of today’s women who sometimes walk a fine line of vanity and morality. The poll covers five key themes in women’s lives – appearance, fame & fortune, friendships, relationships and current events/finance. Surprisingly nearly 25% of women would rather win “America’s Next Top Model” than the Nobel Peace Prize. However, putting physical appearance aside, 75% of women said that they would be willing to shave their heads to save the life of a stranger. Body consciousness is still important with nearly 25% of women saying they’d rather be thin than smart.

And while tech savvy women live and die by their PDAs, an astonishing number — 88% of young women 18-34 — would give up their cell phone, jewelry and makeup to keep a friendship. Although loyal to their friends to the point where they’d give up their most prized possessions, there’s still 26% of women 18-34 who would make their best friend fat for life, if it meant they could be thin.

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