Ford Returns to U.S. Minivan Market by Adapting Car From Europe - by Keith Naughton
Ford Motor Co. will start selling a new small U.S. minivan in late 2011, five years after exiting the market for those vehicles, by adapting a model from Europe. The Grand C-Max, based on the Focus compact car, will seat seven and have minivan-style sliding rear doors, said Derrick Kuzak, Ford’s product development chief. Dearborn, Michigan- based Ford unveiled the auto today at the Frankfurt Motor Show.
Ford is targeting baby boomers’ offspring, known as Millennials or Generation Y, as they enter the child-rearing years, Kuzak said. The wedge-shaped design is a departure from the Windstar and Freestar minivans that were outsold more than 4-to-1 in 2006, their last year, by Chrysler Group LLC’s Dodge Caravan.
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