Germans car makers are unveiling a range of new small, fuel-efficient cars at the world's biggest motor show to challenge a market currently dominated by French and Asian rivals.
In the past, they built their reputations on sleek sports cars and luxurious limousines that were generous in their fuel consumption. But with customers increasingly environment conscious and concerned about rising petrol prices, their launches at the IAA (Internationale Automobil Ausstellung) will mark their move into what is already a crowded market.
This year, the main attraction at the stand of Volkswagen, maker of the iconic Beetle and Golf models, is its brand new city car, Up!
For more: Small cars are big news at Frankfurt - Cars - NZ Herald News
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