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1/24/12

Banking Industry: Dutch ING Miami Marathon To Generate Sizable Economic Impact for community


As the Dutch ING Miami Marathon and Half-Marathon® continues to grow, with race entries approaching 25,000 in 2012, the economic impact that the race has on the South Florida economy continues to surge along with it.

The event, set for Sunday, January 29, is expected to generate more than $45 million for the local economy this year in the form of hotel bookings, restaurant spending, transportation, shopping and entertainment.

That milestone would exceed the $41.4 million that the event generated in 2011 according to a report prepared by the Sport Industry Research Center at Temple University. That total was 24% higher than in 2010, or an additional $8.04 million dollars in economic activity.

Event organizers also estimate that the 2012 economic impact will mean that the event is approaching a cumulative $200 million in economic impact as it celebrates its 10th edition, making it one of the top beneficiaries of the local community over the past decade.

For more: ING Miami Marathon To Generate Sizable Economic Impact

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