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6/19/06

Brand Republic: AOL relaunches Netscape in new guise of news site

For the full report go to Brand Republic or click on this link

AOL relaunches Netscape in new guise of news site

SAN FRANCISCO - Third time lucky for Netscape. The one-time leading internet browser is being relaunched as a news website with users posting and voting for the best stories. The internet pioneer, which remains one of the best known brands online, will bring news, blogs and video content together to create what is being called a "social news site". It will rely partly on web users sending it news and blog postings and ranking them. It will also feature news from traditional news sites posted by users.

The news will be slotted into more than 30 categories, from movies to food, health and travel with Netscape editors adding material to the topics ranked top by users. The editors or anchors, as Netscape calls them, will choose what to highlight and what they consider important stories.

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