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Europe's Wireless Future - by Kate Norton
Mobile operators such as Vodafone (VOD) have long been content to fly solo as they make the costly push beyond voice calling into data. Many European carriers reckoned they didn't need to form partnerships to make good on upwards of $100 billion spent on the government-issued licenses needed for delivering advanced wireless services such as Internet access.
They may be singing a different tune, judging from a spate of recent announcements. Vodafone, for example, announced on Nov. 14 that it was forming a partnership with Yahoo! (YHOO) to put advertisements on mobile phones. Then, on Nov. 16, Hutchison Whampoa's British wireless operator 3 unveiled its X-Series, which bundles wireless broadband applications including Google (GOOG) and eBay (EBAY) for a flat fee, an effort aimed at encouraging customer adoption of data services.
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