Times on Line: Movie - "What would Jesus buy?" Pastor Billy is Revving up Americans to drop their obsession with shopping - by Suzy Jagger

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Movie - "What would Jesus buy?" Pastor Billy is Revving up Americans to drop their obsession with shopping - by Suzy Jagger

"The Movie - "What would Jesus buy?" is revving up Americans to drop their obsession with shopping. It is about the antics of Bill Talen, a screen-writer who became so concerned about the influence of global corporations such as Walt Disney, Starbucks and Wal-Mart, and America’s obsession with shopping that he created the character of the Reverend, now the subject of a new film by Morgan Spurlock. While Mr Talen’s character is fictional, his message is genuine. The film, "What Would Jesus Buy?", opened in the US last week, and follows the actor, who tries to use the comedic preacher to urge Americans to question why they spend and consider the true cost of their purchases.

While Americans’ obsession with shopping has helped build the US to be the wealthiest country in the world with an economy valued at $13.9 trillion, the other side of the coin is that Americans have run up a combined consumer debt bill of $2.4 trillion. For the first time since the Great Depression, American households have a savings rate on average of zero – they spend all they earn.

Note EU-Digest: Last year, American shoppers spent $456.2 billion in retail holiday sales, accounting for 19.59 percent of industry sales, according to statistics from the National Retail Federation. The federation is predicting that US holiday sales for 2007 will be 4 percent higher than 2006. So, if the federation is correct, holiday sales will be $474.5 billion. The growth could be the lowest increase in shopping activity since 2002, when sales only increased 1.3 percent. Those data conflict with the 22nd annual survey of holiday spending by the American Research Group, in which the average shopper says he is going to spend $859 this year, down 5 percent from the $907 spent last year."

"What would Jesus buy" should also be an excellent movie for Europeans to see. They too, are hard on the way to becoming as addicted to shopping as the Americans. Pastor Billy says in the movie: “We seek satisfaction by shopping, by buying more and more things, and seem to be more and more dissatisfied.” Isn't that the truth - all we have to do is look at how our own children have become excessively consumer oriented by wicked advertising gimmicks, and as a result more prone to crime, drugs, and obeseity "