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3/27/14

Airlines Industry: Is Ryanair Serious About $10 Flights Between US And Europe?

Ryanair, Europe’s biggest and most profitable airline, just announced a new business model that would see the no-frills carrier work to expand into the United States with airfare as low as $10 on select transatlantic flights.

The airline’s colorful and headline-loving chief executive, Michael O’Leary, spoke of his ambitious plans at the Irish Hotels Federation conference in Meath earlier this week, saying that he’d offer tickets from Europe to New York and Boston for just 10 euros ($13.70) and flights back starting at only $10 (7.30 euros).

If it sounds way too good to be true, keep in mind that a $10 fare comes with a big asterisks that will likely make the price look about 25 percent heftier when all is said and done. O’Leary himself is the first to admit that he’ll charge for everything from booking to baggage and seat selection.

“We can make money on 99 cent fares in Europe,” he enthused at the hotels conference, according to the Irish Independent. “Not every seat will be 10-euro of course, there will also need to be a very high number of business or premium seats.”

Is Ryanair Serious About $10 Flights Between US And Europe?

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