Ad body urges EU vigilance on Google's DoubleClick deal - by Mark Sweney
The World Federation of Advertisers has urged the European Union to "closely examine" the potential of Google's proposed $3.1bn (£1.5bn) purchase of DoubleClick to reduce competition in internet advertising. A letter has been sent to the European commission by the WFA, which represents advertisers accounting for around 90% of global marketing spend, urging the EU to be vigilant in analysing not only Google's proposed acquisition, but also to take into account Microsoft's $6bn (£2.92bn) takover of aQuantive and WPP's purchase of RealMedia.
"Internet advertisers have benefited from innovation generated, in part, by intense competition," said the managing director of the WFA, Stephan Loerke.
No comments:
Post a Comment