Ikea is looking to build 100 budget hotels across Europe — but no, you won’t have to build your own bed.
The Swedish furniture giant is launching its biggest real estate development yet with the “budget design” hotels, which could be located in Germany, Belgium, Austria, the Netherlands, Britain and Poland.
But travelers expecting to stack souvenirs on Billy bookcases or rest their heads on Malm beds may be disappointed. The hotels will not feature the Ikea name or its signature build-it-yourself furniture.
The company is identifying and buying sites in countries where it already owns hotels while launching its first major push into Germany. The first new hotel will likely open in Germany in 2014, he said.
Read more: IKEA to build 100 hotels across Europe
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