In 2010, President Barack Obama led the historic effort to pass the Travel Promotion Act in Congress in order to re-energize our economy and reverse what was known as the “lost decade” for travel and tourism to the United States. Passed by Congress and signed by the president, it created a new public-private partnership, called Brand USA — funded with no taxpayer dollars — that provides crucial marketing support to help the United States compete with other countries that fund aggressive campaigns to promote their countries to international travelers.
Tourism equals spending, which creates good jobs that cannot be outsourced.
We are seeing dramatic results. Since the president took office, visitor numbers from the lucrative overseas market to the United States continue to improve.
Compared with 2008, overseas arrivals to the United States in 2011 increased 10 percent and are projected to be 17 percent higher by the end of this year.
Studies have shown that one American job is created for every 33 overseas travelers; over the past 30 months, the travel industry has created nearly 300,000 jobs.
EU-Digest
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