The Canadian Harper Government will help raise consumer awareness and boost demand for Canada's high-quality food and beverages by showcasing the diversity of Canadian products at an event to be held tomorrow in Paris, France. International media, consumers, and importers will enjoy a unique opportunity to experience Canada's best food products.
This Savour Canada event will help position Canadian exporters in advance of SIAL Paris, one of the world's premier food exhibitions that will take place from October 21 to 25, 2012. More than 140,000 professional visitors from the food industry are expected to attend this year's event. Canada will have a strong presence there with 68 Canadian exhibitors participating, including 36 export-ready companies in the Canada Pavilion.
Canadian agri-food exports to the European Union are valued at $2.4 billion annually on average. Market development is a priority for the Harper Government under Growing Forward 2, and this food promotion event is another example of what is being done to enhance competitiveness and to drive innovation and long-term growth in Canadian agriculture.
Prior to the SIAL Exibit a food promotion event will be held at the Canadian Ambassador's official
residence in Paris and will feature a cooking demonstration by two of
the residence's chefs, Jérome Trayssac and Anthony Cady. The menu offers
a wide variety of Canadian foods for guests to savour, including
lobster, scallops, snow crab, bison, cranberries, blueberries, and wine.
Read more: Canada helps boost demand for agricultural exports to France
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