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2/11/15

Soft Drink Industry: Coke’s bubbly US sales not enough to offset profit plunge

Coca-Cola has reported a not so sweet 55 percent plunge in quarterly profit.

The strength of the bubbly dollar hit its revenue from sales outside of the United States for the world’s largest beverage maker.

That was partly offset by the fact that it did make more in North America, its biggest market, in the final three months of the year.

Through most of last year sales there were flat or weaker as US consumers opt for healthier drinks, shifting away from diet sodas due to concerns over artificial sweeteners.

Analysts said Americans are still drinking less soda but are paying higher prices for it.

Read more: Coke’s bubbly US sales not enough to offset profit plunge | euronews, corporate

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