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12/19/16

Computer Industry: Apple has set up a secret office in Berlin to 'cherrypick' mapping engineers from HERE

Apple has hired at least half a dozen employees from Here for a Berlin-based Apple Maps team, according to LinkedIn, but the true figure is likely to be somewhat higher.

A source, who wished to remain anonymous, said that Apple strategically moved in on Here's talent as the mapping company was passed from Nokia to Microsoft to the German automotive group.

"It's a simple story: Here was in disarray after Microsoft's acquisition of Nokia," said the source, who works in the Berlin tech scene. "Apple saw the opportunity and opened an office in Berlin, specifically to siphon Geo Information Systems (GIS) talent."

The person added: "Three people independently complained to me that Apple opened an office in Berlin specifically to cherrypick at Here." This claim was backed up by another source on the ground in Berlin.

Here, which provides mapping data, software and services to the automotive, consumer and enterprise sectors, was "bleeding talent" as Microsoft's deal with the German car consortium went through, the source said. "Things are getting a bit better now, but GIS talent is rare."

Read more: Apple has set up a secret office in Berlin to 'cherrypick' mapping engineers from Here

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