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10/29/05

Charlotte Observer: 8 countries disregard EU ad ban

Charlotte Observer

8 countries disregard EU ad ban

A ban on tobacco advertising in the European Union is being flouted in as many as a third of the bloc's member states, according to the World Health Organization. Eight countries haven't yet told the European Commission that they have enforced the measure, said Marta Seoane, a WHO spokeswoman. Germany, Europe's largest tobacco market, and Spain are allowing companies like British American Tobacco Plc and Gallaher Group Plc to advertise in print, radio and the Internet three months after the plan was supposed to come into effect. "It's a great shame," said Friedrich Wiebel, head of the Munich-based German Smoke-Free Alliance. "It's absurd." Advertising is one of the few regulatory issues affecting the $160 billion tobacco industry where EU countries have yet to get tough.

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