EU Citizens prefer to shop online in their own countries - by Paul Meller
Over half of Internet users in the E.U.'s three most populous countries, the U.K., France and Germany, made online purchases in 2008, the report said. In the Nordic countries studied (Denmark, Sweden, Norway, Finland and Iceland) the proportion of Internet users who bought products and services online was 91% last year.
Between 2006 and 2008 the percentage of European Union consumers buying at least one item over the Internet increased from 27% to 33%.
The proportion of consumers buying online across borders remained stable at around seven percent, however. As well as the obvious barriers, including geography, language and some lingering regulatory differences, there are also basic issues of trust.
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