NewScientist: Porn in the USA: Conservatives and Religious are biggest consumers study says - by Ewen Callaway

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Porn in the USA: Conservatives and Religious are biggest consumers study says - by Ewen Callaway

Americans may paint themselves in increasingly bright shades of red and blue, but new research finds one thing that varies little across the nation: the liking for online pornography. A new nationwide study (pdf) of anonymised credit-card receipts from a major online adult entertainment provider finds little variation in consumption between states. "When it comes to adult entertainment, it seems people are more the same than different," says Benjamin Edelman at Harvard Business School. However, there are some trends to be seen in the data. Those states that do consume the most porn tend to be more conservative and religious than states with lower levels of consumption, the study finds. Eight of the top 10 pornography consuming states gave their electoral votes to John McCain in last year's presidential election – Florida and Hawaii were the exceptions. Church-goers bought less online porn on Sundays – a 1% increase in a postal code's religious attendance was associated with a 0.1% drop in subscriptions that day. However, expenditures on other days of the week brought them in line with the rest of the country.