The average daily circulation of U.S. newspapers declined 7% in the six-month period ending March 31, according to the latest data from the Audit Bureau of Circulations, reflecting an increased rate of decline over the last two measured periods. The data indicate that in the midst of a shift in consumer behavior that has led more people to get their news and information online, a depressed economy has induced still more readers to cancel their newspaper subscriptions. Among 395 daily U.S. newspapers, the average circulation totaled 34.4 million, compared with a total of 37.1 million in the March 2008 reporting period, according to preliminary figures, the ABC said.
In the six months ended Sept. 30, daily circulation was down 4.6% from the same period a year earlier. In the March 2008 period, daily circulation fell 3.6%.
With 557 U.S. newspapers reporting their Sunday numbers, average circulation fell 5.4% in the March 2009 period, to 42.1 million.
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